01 · Lead
Intelligence Agent
Competitor ad monitoring, customer-voice mining, and AI-search perception, turned into creative briefs.
Scale past the messy middle.
I co-founded a $5M+ DTC brand and now help operators at $1–10M ARR in the US, GCC, and Europe scale theirs. Operator depth, AI-accelerated execution, fixed-scope sprints.
A week with the agents in your stack — data, diagnosis, and direction, in days not quarters.
Mon
Reporting Agent
ROAS drop flagged on SKU-04
Tue
Diagnostic Agent
Cohort + SKU analysis triggered
Wed
Intelligence Agent
Reddit + competitor ad pull
Fri
Your team
Decisions in hand, shipped
Operator-built. AI deployments led across consumer brands.
Dari MoochVitalis Living
About
Founder. Operator. First scaler.
I co-founded and scaled Dari Mooch — Pakistan's leading men's grooming DTC brand — past $5M in revenue, from a small online experiment to a nationwide presence across Al-Fatah, Carrefour, our own retail kiosks, and the Dari Mooch Barbershop. I stepped down as CEO to sit on Dari Mooch's board, join the boards of other consumer brands, and bring the same operator playbook to founders building the next generation of DTC brands.
I didn't learn growth from courses. I learned it by spending my own money in one of the hardest markets in the world to build in — figuring out what actually moves revenue when there's no easy demand, no cheap media, and no room for error. That's the playbook I now bring to operators at $1–10M in the US, GCC, and Europe.
MA (Hons), University of Edinburgh Business School · Master's in Analytics, American University (Washington, D.C.) · Certified Director
Free report
See the intelligence in action. Free.
Each month I publish a short read on one DTC category: what's winning in its ads right now, pulled from live competitor activity. No fluff, no theory. Drop your email and I'll send the latest one.
How I work
Operator. Agency-side. Consultant. Now AI-leveraged.
Brand-side
I've sat in the founder's chair. Co-founded and scaled a $5M+ DTC brand. I know what shipping under pressure looks like.
Agency-side
I've briefed and managed agencies across paid, CRO, retention, and ops. I know what's working and what's noise.
Consultant-side
I sit on the board of two consumer brands as an investor. I know how to advise without losing operator instinct.
AI-leveraged
I use AI to move faster and go deeper than a traditional consultant — more research, more testing, more iteration, at a fraction of the cost of an agency team.
The reframe
More tools won't fix it. More teammates will.
You don't need another agency. You need an operator who sits alongside you — AI-leveraged, so one person moves faster and deeper than a roomful of specialists.
Hero pillar
Start where I'm strongest: Intelligence.
An always-on intelligence layer that watches your competitors' ads and mines your customers' own words, then turns both into winning creative briefs. It tracks live competitor ads, classifies what format and hook each uses, and surfaces the concepts actually proven to convert. This is the system I deploy first, because knowing what already works is the cheapest growth you can buy.
Running today
An always-on system monitoring ~11 competitor brands across Pakistan, India, and global grooming, with automated weekly launch and price-change detection.
Three agents. One growth engine.
02 · Always-on
Reporting Agent
Always-on growth analyst wired into Meta, Google, Shopify, GA4. A weekly digest of 5 to 10 ranked actions and a monthly trend memo.
03 · On demand
Diagnostic Agent
A specialist audit on demand. Six-week agency engagements delivered in 5 to 10 days, across landing pages, cohorts, SKUs, and a 50-point ad audit.
Together
Data, diagnosis, and direction. In one week, not one quarter.
The Reporting Agent flags a ROAS drop on one SKU. The Diagnostic Agent runs a cohort and SKU analysis on that product. The Intelligence Agent pulls Reddit complaints and competitor ads on the same SKU. You get the full picture, across data, diagnosis, and creative direction, in one week instead of one quarter.
Mon
Reporting Agent
ROAS drop flagged on SKU-04
Tue
Diagnostic Agent
Cohort + SKU analysis triggered
Wed
Intelligence Agent
Reddit + competitor ad pull
Fri
Your team
Decisions in hand, shipped
Three ways to work together.
Step 013 weeks
Diagnostic Sprint
Full audit using the Pulse Reports framework — Customer Experience + Operations. Prioritized roadmap and a clear decision on going deeper.
Best for: operators stuck on where to look first.
Get a tailored quoteStep 023 months
Growth Sprint
Operator-led growth across CRO, paid, retention, ops. Monthly cadence, weekly check-ins, AI-augmented execution.
Best for: operators ready to execute across the full growth stack.
Get a tailored quoteStep 036 months
Operator Partnership
Fractional COO engagement. Weekly working sessions, monthly board-style memos, clear decision rights.
Best for: operators who want an owner-mindset in the room, not just an advisor.
Get a tailored quoteEngagements start at $8K. Most clients invest $15K–$30K over a 3- to 6-month sprint, depending on scope.
How the engagement runs.
- Week 1
- The Diagnostic Agent runs across your most painful areas and delivers an executive brief plus tickets.
- Week 2+
- Your first agent goes live, wired into your stack, thresholds set with your team.
- Async-first
- Written reports, Loom walkthroughs, tickets. Not “be on every call.”
- Real data only
- Every recommendation tied to its source query, sheet, or report.
- Built into your stack
- Slack, Shopify, your ad accounts, your tracker.
Recent work
Selected case studies.
01/03
DARI MOOCH
Personal care · DTC
Dari Mooch.
$5M+
Annual revenue
#1
Men's grooming DTC in PK
11
Competitors monitored / wk
3+
Retail channels nationwide
Co-founded and scaled Pakistan's leading men's grooming DTC brand from a small online experiment to a nationwide retail + barbershop presence.
Read the caseVITALIS LIVING
Consumer · DTC + Retail
Vitalis Living.
PKR 14M+
Monthly revenue
23%
Returning customer rate
110%
To plan
2
AI agents live
Board seat + operator partnership — sustained above-plan growth with best-in-class retention for the category.
Read the caseYOUR BRAND
Open · Reserved slot
Visual coming soon
Your brand.
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Revenue
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Retention
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Growth
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Agents live
Reserved for first paid-client proof.
Anti-positioning
What I don't do.
- I don't run ads inside your account.
- I don't do generic fractional-CMO or slide-deck consulting.
- I don't ship anything I can't ground in your real numbers.
Think it might be a fit?
Tell me about your brand and the single most painful thing in your growth ops right now. I'll come back with whether it's a fit and what I'd quote.
Reply within 2 working days No forced sales call